Ecommerce Manager

Πληρης Απασχοληση @Charalampia Jewelry δημοσιεύτηκε 3 εβδομάδες πριν

Περιγραφή εργασίας

The e-commerce manager is responsible for the online sales of the brand. They oversee the look and feel of the eshop and are responsible for generating sales via online channels. They oversee an external team of digital marketers, social media managers and SEO experts.

Responsibilities

  • Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
  • Develop and implement e-commerce strategy in order to improve website performance
  • Work with the digital marketers in order to improve quality and traffic acquisition
  • Manage and update the website using its CMS platform (Shopify)
  • Research market in order to discover new trends and technologies in order to improve website performance
  • Analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis
  • Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
  • Develop content calendar and oversee website uploads and landing pages development
  • Report on performance

Requirements

  • Minimum 3 years’ experience in a similar role
  • Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels
  • Confidence developing and overseeing retail and e-commerce-focused digital marketing strategies
  • Excellent understanding of UX, web design, customer flow and web analysis
  • Confidence in traffic analysis, reporting tools and optimization
  • Experience of Attribution modeling, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools
  • Understanding and experience in UX, Adobe Photoshop, InDesign, and Google Analytics

Benefits

  • An attractive salary and a bonus plan
  • Mobile telephony including data plan
  • Laptop for your home office
  • Transportation allowance

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