Our client, a well-known and rapidly growing FMCG company, with national presence is currently looking for a Marketing & Communications leader – reporting to the Commercial Director – to take on this role with minimum of 7+ years of experience. They will have confirmed experience in business and people management as well as proven track records of strategic ability, inspiring others, results delivery and success managing all aspects of marketing mix.

Main Responsibilies:

• Formulation of marketing strategy & 360° plan in accordance with company’s vision and commercial growth plans.
• Organize corporate events to promote new products
• Design and implementation of CSR activities within the given company’s Sustainability Growth context.
• Full ownership of Press releases, Advertorials, Corporate presentations & participation in Exhibitions & Conferences (Local & International)
• Creation of Trade Marketing Plan & POP materials for Off Trade & On Trade channels in collaboration with sales.
• Design, creation and Implementation of all Digital Campaigns in Facebook & Google Ads including SEO/SEM, Newsletter, Email marketing, & Display in collaboration with the Agency.
• Coordination and guidance of a team (internal/external) with dynamic roles in the fields of Content Marketing, Creative, Digital Marketing/Performance, Web Development & Corporate Communications/PR.
• Full Marketing P/L ownership, ROI of proposed actions and management reporting
• Develops all the necessary reports for the overall monitoring of the department’s qualitative and quantitative goals
• Coaching and team individual development plan for growth according to company values.
• Process management and evolvement to better monitor performance and transparency of actions / results towards corporate goals.

Qualifications:

• Minimum of 7+ years of experience in similar role.
• You must be agile and eager to collaborate closely with the Sales Team and supportive functions.
• Fluency in Greek & English is required
• Strategic thinking with an ability to encourage creative and innovative approach to communication.
• Excellent organization skills and business insights analysis.
• Excellent communication skills that will inspire peers and team.
• You must be commercially well-rounded and financially aware, with strong business acumen.
• Proved experience on setup, management and continuous improvement of ad campaigns in Google Ads & Facebook Ads with the ability to measure and evaluate performance (ROI & KPIs).